Creative Director — Digital, UX/UI & Brand

I build the teams behind great work.

I'm Travis Klein — a Creative Director who's spent 15+ years leading creative & UX teams at Citi and Teladoc Health. I still put my own hands on the work, and now that includes real fluency in the AI tools helping teams move faster without losing the craft.

15+

Years leading creative & UX teams in enterprise environments

70+

Creatives trained on responsible generative-AI workflows at Citi

$22M+

In annual cost avoidance validated through AI-enabled throughput

8M+

Annual visitors to a consumer site I personally designed & built

CITITELADOC HEALTHLIVONGOTHE THOMAS AGENCYMARCUS & MILLICHAP
Selected Work

Featured Work

A mix of enterprise UX, brand, and campaign work — each one built around a real business problem, not just a pretty screen.

01
AAdvantage card offer placed natively inside the AA.com trip summary page, mocked up in a browser window
Citi × American Airlines
Card Ads on AA.com
View case study →
02 Current
Citi cards acquisition pages, mocked up in browser and phone
Citi · Current Role
Citi Digital — Cards, Acquisition & Rewards
View case study →
03
ProseCheck, an internal AI copy-review tool
Citi · 2024–Present
AI-Powered Creative Transformation
View case study →
04
The consolidated teladochealth.com, mocked up in browser and phone
Teladoc Health · 2015–2024
Site Strategy, AEM Migration & Design System
View case study →
05
The new teladochealth.com homepage, mocked up in a browser window
Teladoc + Livongo · 2022
Corporate Re-Brand
View case study →
06
Citi card upgrade points calculator
Citi · Cards Business
Card Upgrade Calculator
View case study →
07
Citi Travel hotel search results, redesigned, mocked up in a browser window
Citi · 2024–Present
Citi Travel: Rebuilding the Booking Experience
View case study →
08
Teladoc Health ad on the Times Square digital billboard, NYC — street-level portrait view
Teladoc Health · OOH
NYC Out-of-Home Campaign
View case study →
09
IHAF Agency of the Year reel, poster frame
Teladoc Health · Video
Video & Motion Graphics
See work samples →
10
Citi Digital Welcome Kit shown on laptop and phone
Citi · Onboarding
Digital Welcome Kits
View case study →
11
A sheet of favorite freelance logo marks across 12 small businesses
Freelance
Brand Identities
View case study →
12
Fine Home Dining catering website homepage, mocked up in a browser window
Freelance · 2023
Catering Company Website
View case study →
Word on the Street

Client & Colleague Notes

"Travis is one of the best cross-functional partners I've worked with. He does a fantastic job balancing creative and brand objectives with client needs — always willing to help and prioritize what we needed to deliver."
Nicole Phifer
Data-Driven Marketing Leader, Teladoc Health
"I had the privilege of reporting to Travis, where he also served as a coach and mentor. He expertly guided me through digital marketing and analytics, and consistently inspired me to stay ahead of the latest technology. Anyone would be fortunate to have Travis on their team."
Liz Stynchcomb
Senior Visual Designer, Teladoc Health
"Travis is a true advocate for creatives, always going the extra mile — not just for his team, but for anyone looking to collaborate or level up their skills. If you want someone who gets it right the first time, hire Travis."
Katy Downey
Copywriting & Content Design, Teladoc Health
Who I Am

About

I lead creative for companies where the stakes are real — regulated industries, public markets, millions of users — and I've never found that limiting. Constraint is where craft gets interesting.

Right now I run a 10-person UX/UI pod inside Citi's in-house agency, and I've spent the last two years building the playbook for how creative teams actually use AI responsibly, at scale, without losing brand or trust.

Now

Creative Director, UX/UI — Citi Skyline in-house agency, US Personal Banking

Before

Creative Director — Teladoc Health, 2015–2024, startup through public company

Focus

UX/UI · Design Systems · Brand · Human × AI Creative Systems

Based

Dallas, TX — open to remote & hybrid leadership roles

Tools

Figma · Adobe CC · AEM · Firefly, Midjourney, Runway ML, Gemini, Claude

Education

BA, Austin College · AA Graphic Design, The Art Institutes (4.0, Best Portfolio)

Have a role in mind?

Let's build something
worth shipping.

Email me → View résumé →