Nearly a decade owning site planning, content strategy, and web execution for the leader in virtual care — bringing Teladoc's separate consumer and B2B properties together, folding in the Livongo merger, and migrating hundreds of disparate legacy pages onto a single AEM platform and design system built to carry all of it. See the brand & rebrand story → for the identity side of this work.
As Creative Director from 2015 to 2024, I oversaw all web creative and development for Teladoc Health through startup, IPO, COVID, multiple acquisitions, and a major merger. For most of that run, Teladoc's consumer (B2C) and enterprise (B2B) web properties had grown up separately — different teams, different visual languages, different platforms. Then the Livongo merger landed a third large, fully-built site on top of that, with its own brand, its own UX conventions, and its own legacy codebase. The job was to bring all of it — hundreds of disparate pages across three properties — under one coherent experience, on one platform, without losing the momentum any of them already had.
When Teladoc was still a small startup, I personally designed and coded the entire teladoc.com site — messaging, look and feel, and the underlying tech stack — for what became a consumer property seeing roughly 8 million visitors a year. As the company scaled through IPO and acquisition, the priority shifted from building one site well to bringing many sites together: migrating the full B2C and B2B footprint onto a single AEM platform, then absorbing Livongo's site into that same system once the merger closed, modernizing its dated UX and brand position in the process rather than leaving it to run as a bolt-on.
teladochealth.com — the consolidated brand, live
Bringing Livongo into the fold
Livongo came with its own site, its own brand, and its own UX conventions — all of it built independently, pre-merger. Rather than leave it running as a separate island, I led the work to modernize it and bring it inside the consolidated brand and platform, the same way the B2B and B2C properties had already come together.
TeladocHealth.com now carries the full, consolidated B2C, B2B, and Livongo footprint on a single AEM platform and design system, seeing roughly 10 million visitors a year, with a meaningful share of new registrations attributable directly to this work. One example: a mental-health quiz I designed and built to capture users who weren't ready to register outright, surfacing proof points and trust indicators throughout the flow instead of asking for an account up front. The testing program also found that a "Find my therapist" call-to-action outperformed a generic "Register now" button by almost 50% in click-through — one of the largest single lifts the team found.
separate properties — B2C, B2B, and Livongo — consolidated onto one AEM platform
CTR lift from one A/B test: “Find my therapist” vs. “Register now”
annual visitors across the consolidated site
Medicare landing experience
Key pages across the consolidated site
This is what made the migration actually possible at this scale: a design system and component library built to carry the consolidated brand across hundreds of disparate pages from three different properties, instead of a handful of hand-built flagship templates — color, typography (Reckless Neue for headers, Effra for body), iconography, grid, spacing, radius, shadow, and interaction-state specs, plus the component library itself. Liz Stynchcomb executed the system under my direction; I set the standards and signed off on every piece before the dev agency coded it into AEM components.
