← Back to work Case Study — Freelance, 2023

Branding, site & build for an Austin chef

A one-person engagement — full branding, site design, and front-end development — for a catering company that needed to showcase the food, tell the sourcing story, and let customers actually book.

Client

Austin-based chef / catering company

Role

Full branding, site design & front-end development

Type

Brand + web + ordering integration

Status

Still live — finehomedining.com

Catering company website, homepage
01 — The Challenge

Show off the food, tell the sourcing story, and make it easy to book.

A talented Austin chef needed a way to showcase the food and tell the story behind it — sourcing and cooking with local ingredients — plus a practical path for customers to inquire and order.

02 — The Strategy

One person, every part of the stack.

This was an end-to-end freelance engagement: full branding, site design, and front-end development, with a newsletter signup and an ordering system integrated directly into the site rather than bolted on through a third-party plugin.

03 — The Impact

A successful, still-live site that drove real bookings.

The site drove a meaningful number of bookings for the chef and kept customers informed about live events. It's still live today at finehomedining.com, though in a more stripped-down form than the original multi-page build.

1

person — branding, design, and front-end development

Still live

years after launch, at finehomedining.com

Built-in

ordering & newsletter signup, no third-party bolt-ons

Next project

Citi × American Airlines: Card Ads on AA.com →