When I inherited this site via corporate acquisition I felt we needed to immediately refresh what was an outdated site. The UX/UI, the brand positioning, all of it needed love. I wanted a modern, clean consumer-facing experience from a visual perspective but I also knew it needed to lift conversion from a consumer activation standpoint. Happy to report the new design gave the business a significant lift!
Legacy site:
New design:
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/b4ddb284-7466-4ef5-a5ce-979de938c0e7_rw_1920.png?h=33a4e8d18630668f59ccd36021a0149b)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/01af3997-d072-4649-9a25-87e567a0d6bc_rw_1920.jpg?h=e1860d45e66b6ffc8de617c12856d998)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/e1e4697b-9f6d-41fa-a212-03ad357f7a4c_rw_1920.png?h=38ee7552b78af737edf41efb6f8f8fff)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/569c056d-4985-4bb5-bca2-1810ba29bab2_rw_1920.jpg?h=cb73ad57eb55e4964e30affac814c8fa)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/21d0885d-3464-4560-8ca0-42b8dad20e2a_rw_1920.jpg?h=7fd9e27419a757d1ebe8b86fd8625db0)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/d85dd798-3795-4c8a-b9ab-207422d8ad6f_rw_600.jpg?h=d6e1161b2752f3fb37f1c685faa8be79)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/d880fb3e-ff1b-4df2-b5fe-1f41d0a9153f_rw_1920.jpg?h=8cd95d2487eae81d971121284f34ecaf)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/217411eb-0a87-45ab-a005-1bee821db74b_rw_600.jpg?h=27df6acacd4aa3445813226e4888d494)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/267f319b-2a7e-4678-bb61-60d6aab35a3b_rw_1920.jpg?h=87f123f56b8b508a66fe603e2eab37f9)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/7c817add-f4a3-472b-b838-7db42bbf1ac3_rw_600.jpg?h=c4a5d178d3f451ab8022863f85e55f00)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/b2db28c1-dcad-4e77-aac1-17be27dc5be9_rw_1920.jpg?h=345534275a60fbf089c6ada6e026e089)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/618efb0d-377c-46b6-84de-6850df6fd794_rw_600.jpg?h=b984122b5658d5616211b5680673c5bd)