The challenge was taking two distinct brands, one for b2b and one for consumers, and consolidate the two while also refreshing the brand. I helped to develop the new visual identity, working with external agency partners and pushing the design system internally. Then, my team focused on the consolidation, re-platforming, and refreshing of the corporate web properties.
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/90484abe-f541-4cee-8941-32dfeea6f88b_rw_1920.jpg?h=a8830893328a3c223bf149ada47d9209)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/c97275c2-9a11-459b-94bd-da18fa11dcb3_rw_1200.jpg?h=2fe63f5fc309675ef2d7c0a943afd055)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/4b7c36d4-2aac-439a-861f-e9a3f9648945_rw_1920.jpg?h=df7c9b5b5ba61511dc99758fa71a0016)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/0539cee2-6cc0-49a0-b4d6-5193d7ad747e_rw_1920.jpg?h=60fb88ea2b04160c847ae24d246ea0cb)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/30e026b9-20c2-4292-bc45-de5631d4847b_rw_1200.jpg?h=f965a48d692c487455c259350b3c0371)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/b3983ab9-19e1-49b6-ae7a-91cfbbc7a958_rw_1920.jpg?h=0b79a475f4abbcad1ba072cd4db2eb36)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/5011e397-7e23-404b-a6d8-9b1b4d355205_rw_1920.jpg?h=cb58d838ff8f455196a18248909db03f)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/3852b766-5e7d-46d2-a19a-74d2ec725abb_rw_1200.jpg?h=de97af8d4e34de64ede785cd4ed6e7bd)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/d3caf0f4-2486-4be1-89e9-d21ade70b436_rw_1920.jpg?h=2d6b55d63fbc329e90b1daa30c3ad2d5)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/eb7d8516-9934-4822-bf31-9d57b85d5a69_rw_1920.jpg?h=ba63d0e4b6a43bd9872bf8816dcd8e88)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/b445e5d5-d08c-4364-b2f6-3f56f5b03e17_rw_1920.jpg?h=9e309aba06d5b9069ac98e5ce9124c10)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/51a2382d-f1df-4f89-9fbb-c3c3f4eb4fab_rw_1920.jpg?h=2ca253677bb0c4522ebe1882b9f246d8)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/d3407f9c-b977-44ee-b293-06fb9c3c8621_rw_1200.jpg?h=33bd67171d1d6ad54a278ef07c41005e)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/3e5e9c93-123c-4742-ae80-46eca4d80e4d_rw_1200.jpg?h=92b96ea7c1cbbe518e79a5fa26cc77b4)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/a1da904a-2eac-4c54-b51f-99ef7d76f842_rw_1200.jpg?h=4dbc663ef901b5ce3d8aa61be5e58cd1)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/8345de78-1cba-4c71-acea-f763afa90b6d_rw_1200.jpg?h=1935e75fa3c92aab04f6f78885a1b8c9)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/1cdac2aa-4f7d-4634-9ad0-079ab7a28e61_rw_1920.jpg?h=61a25632708c9d5ffa41f78fb1257142)
We consolidated two legacy properties - one consumer-facing and one b2b.
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/9c080583-7ed3-49f4-8621-ca4407f0ccb5_rw_1920.png?h=169f1578d5ac7b1b373dc3601eb8dc7a)
Legacy consumer-facing site
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/f1bb235d-7f4b-4664-9760-016030ddd0e7_rw_1920.png?h=ad4712d7703e4610fc741866f91f6511)
Legacy b2b site
New, consolidated design.
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/558335db-ec89-46ce-b7da-daa5fc18d483_rw_1920.jpg?h=0140f2c0b4d2257c83fc332b8758a09d)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/957ef2c5-ebff-428c-ad2c-5f7c4d49e48d_rw_1200.jpg?h=af90ab555d53377d71b6e6441522b52e)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/ac7d7760-48ba-4d3c-8671-331dc21d14c7_rw_1200.jpg?h=2a7dd26a4e95c9f1ef730c8ab0a6dec5)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/99bfc782-fb97-47a7-a729-dacb4e7db9ff_rw_1200.jpg?h=4176ef3badee8359246cbefe2a5c941d)
Some of the exploration and collaboration:
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/3df65ba5-a580-4fd9-a393-2dc3b36a2916_rw_1920.jpg?h=77077b0efad90e56d2c26a1cbb047834)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/2318d79e-3b74-4a5d-a1db-7538fa020b20_rw_1920.jpg?h=b403da521333f267c18815750ef5b695)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/d7caa811-b648-47e9-9968-cd7ba4166237_rw_1920.jpg?h=d6cb18341fd83fe8ebf28b790db620ee)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/8a5c2297-13ba-4c48-ae4a-6bb7234210c1_rw_1920.jpg?h=4757081f4a28e13febef8586118e3057)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/abb9526d-e95e-4b70-82ef-460d0b72c3ba_rw_1920.jpg?h=7ea075d3bad56021e1ae4776e0cd1417)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/923246e1-97a1-49f0-b1d3-792a48bf2e80_rw_1920.jpg?h=5b6a7c218167428660a75ed0e531109f)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/42296137-ebdd-407a-a451-adad004d53b1_rw_1920.jpg?h=3fee4ff5679d43aae5d13a134feff9f6)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/e71aaf25-a44c-4759-833b-ef4493124694_rw_1920.jpg?h=4ed2eccc4e798c9af1e54c71e0302519)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/d479087a-dd30-4d76-8e0e-ebcaf31fba46_rw_1200.jpg?h=14a1cf1477d1c843b5244111928d669d)
![](https://cdn.myportfolio.com/82159095-725f-48d2-8ed0-147256088bf7/ab353ad9-2548-4c7c-8a44-828ee3126da4_rw_1200.jpg?h=92f4248486faa0ad9c19b8a470ca5f65)
Credits to Liz Stynchcomb and Piper Gleadhill on design. Joe Chaiet on front-end development.